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Inman Real Estate News

Retention systems that keep agents loyal (even when opportunity knocks)
Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave.

Choose a side! How selective outrage can increase your leads
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and against.

Home sales could inch up even if growth stays sluggish next year
Home sales should break through the 5 million mark next year as more inventory gradually comes on the market and home prices decline, economists at the Mortgage Bankers Association predict.

Yet another report says the real estate market is sputtering
Redfin reported that both buyers and sellers are in retreat, active and new listings fell in November, and, ultimately, 2025 will be comparable to the slowest year for real estate in decades.

How this Atlanta agent beats the plateau trap and keeps on growing
By changing and setting new goals, building an excellent team and crafting new skillsets, Bonneau Ansley continues to grow his business consistently.

More agents pondered an exit from real estate in 2025. Intel asks why.
The share of real estate agents in November who said they've considered leaving the industry was one-and-a-half times what surveys showed heading into 2025. Here's what's weighing on them.

How to convert renters into buyers in 2026
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy.

This team will do 500+ deals in 2025. Take a look at their playbook
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his three lead pillar system, how he increased sphere deals by 42 percent in one year and the tech stack running it all.

How Google could become real estate’s next big gatekeeper
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?

Why Instagram Stories matter more in a joy-starved market
Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it's trust, not urgency, that is driving visibility now.

Innovation that sticks: Building tech that solves real problems
This powerhouse panel talks about technology that focuses on operational and workflow support to provide real solutions for real estate professionals.

Prompts, portals and policy moves: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday.

A leader with a servant’s heart: Remembering John Aaroe
Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week.

Home sales ticked up in November, but inventory is ‘beginning to stall’
Existing home sales were up 0.5 percent month over month in November. But NAR's Lawrence Yun also said "homeowners are in no rush to list their properties."

Google just entered real estate, but the real shift isn’t about listings
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.

Don’t sleep on Google: 7 steps to get more 2026 recommendations
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.

How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.