Inman

Inman Real Estate News

Housing market splinters as inflation outpaces price growth
S&P Global, the Federal Housing Finance Agency and Redfin all released housing reports on Tuesday, revealing fracturing pricing trends and the market's struggle to settle into a new normal.

Is crypto ready for prime time in housing finance? Rate thinks so
Mortgage lender Rate has launched RateFi, a nationwide non-QM mortgage program that allows qualified borrowers to use verified cryptocurrency holdings for mortgage qualification without liquidating their digital assets.

Mortgage rates have dipped below 6%. Here’s where it may unlock more transactions
The drop to 5.99 percent on 30-year fixed-rate mortgages in the wake of shifting tariff policies could unlock transactions in select markets in the Midwest and South, according to an analysis from Realtor.com.

Stuck in a rut? Pros urge agents to do lead gen with a human touch
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell.

NAR Code of Ethics Articles and SOPs new agents overlook most
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes.

It’s not a culture problem. It’s a leadership problem
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room.

Leadership misalignment is the hidden real estate career killer
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts.

Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’
Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar.

How to capture massive share with AI secrets you can implement now
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes.

How to raise your price point with luxury staging
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively.

Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ
As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive.

Keller Williams opens Command platform to 3rd-party developers
After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace.

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations.

NAR’s marketing chief reveals the new strategy for Realtors
After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.

NAR highlights unseen work of Realtors in new ad campaign
The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.

More home-seekers say they’ll buy. Will they be enough to save the spring market?
A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer.

How to get off the feast-or-famine real estate roller coaster
Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced.

ChatGPT and Meta redraw the lines of reach and control
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again.