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Inman Real Estate News

Stop calling yourself a salesperson and lean into this identity shift
Coach Darryl Davis pushes back against the real estate industry's credibility crisis with advice on upgrading your professional identity.

The deal is done: Compass and Anywhere have officially merged
Less than four months after Compass and Anywhere — two of the biggest companies in real estate — announced a planned merger, the firms closed the $1.6 billion deal on Friday after receiving a majority of shareholder approval.

Docs offer inside peek at Compass’ war against ‘organized real estate’
"If we had twice the market share ... you can’t bully us anymore." A trove of new documents sheds light on Compass’s fight with Zillow.

‘What’s the worst-case scenario for the industry?’ 2 leaders answer ‘ask me anything’ questions
You asked. They answered. In this no-holds-barred episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson take on your questions — and they don’t hold back.

How to repurpose one great idea into a week’s worth of social posts
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms.

How to create launch events that earn media attention, social buzz and buyer urgency 
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action.

Pulte pledges Fannie, Freddie’s help in curbing home purchases by institutional investors
Trump's promise to "ban" large institutional investors from buying more single-family homes renews the debate over whether such a move would be legal — or make much of a dent on affordability.

IDX reform is the real fight no one wants to have
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back.

Rentspree’s Landlord Pro targets fragmented rental operations
The company hopes Landlord Pro will appeal to rental operators burdened by fragmented marketing, leasing, and financial services products. Costs are harder to manage and predict when spread thin across a range of disconnected vendors.

A $3K commission saved me: Here’s why niche marketing wins
While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes.

With mortgage rates down, home payments hit lowest level in 2 years
The 4.7 percent annual drop in monthly payments has yet to bring buyers or sellers back to the market in a significant way, but this may largely be due to seasonality, economists say.

Does Luxury Presence’s $37M Series C forecast a big year for proptech investment?
Luxury Presence's Series C consists of $22 million in equity financing led by repeat lead investor Bessemer Venture Partners. Others taking staking in the round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was finalized with a $15M debt facility with J.P. Morgan.

‘No listings, no eyeballs, no sales’: Zillow docs outline plans to win the private listing battle
"Listings are the lifeblood of our company. No listings, no eyeballs, no sales." A trove of newly released documents in the lawsuit between Zillow and Compass sheds light on the private listing fight.

How one of California’s largest brokerages hit 90% retention without chasing headcount
"We don’t build rosters. We build careers": FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry.

This simple recruiting framework boosts your brokerage’s visibility
Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape.

Compass set to close Anywhere merger Friday after shareholders approve deal
Compass also plans to offer up to $862.5 million in convertible senior notes in a private offering after 99 percent of Compass and 72 percent of Anywhere shares were cast in favor of the merger.

Here’s the fastest way to reach new real estate clients without breaking fair housing laws
Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes.

Actions that matter: Why being ‘all in’ still wins in an AI-driven industry
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity.