Inman

Inman Real Estate News

‘Sucks for Denver’: Real-REMAX deal moves a Denver icon to Miami
Real Brokerage is buying REMAX in an $880 million deal that will move the franchisor's headquarters to Miami after 50 years in Colorado.

EVERYTHING you need to know about the Real-REMAX merger
As you wrap your mind around the consolidation deal, we're making sure you have all of the information you need to navigate what comes next.

Renters in World Cup cities could turn empty apartments into $2,700 a week
Reeku is expanding to all U.S. FIFA World Cup 2026 host cities, helping renters cash in on the surge in demand for apartments.

Real says nothing changes for REMAX agents — but its strategy depends on tech adoption
Real’s strategy depends on expanding adoption of its technology platform across REMAX’s franchise network, where adoption isn’t required.

What REMAX agents can expect from Real’s technology suite
By mid-2026, REMAX franchisees have an interesting choice: Stick with their current technology, or test out what their new owner, Real, has to offer. Here's an overview of Real's tech suite.

Private listings are being weaponized. This CEO calls it out
In this episode, LPT Realty CEO Robert Palmer breaks down what’s really happening and why this debate is far more complex than most people realize.

The MLS is a media company. It just doesn’t know it yet
The audience is there. The data is there. Why allow real estate portals to be the only ones providing information to the industry and consumers? Marci James asks.

What agents can learn about negotiating from Trump and Iran
President Trump is famous for writing about "the art of the deal," Bernice Ross writes. How can you put his strategies to work for your clients?

What to say when your seller asks about private listings
The pro-private-listing camp has polished its talking points, coach Darryl Davis writes. Here is how to address them, point by point.

How to build a real estate empire without getting overwhelmed
Scaling shouldn't feel like you're barely hanging on. It should feel like everything's finally clicking into place, Kevelyn Guzman writes.

HUD rolls back fair housing guardrails on crime stats and school ratings
HUD called on the real estate industry to "revisit ethics training materials and reconsider public statements" around the topics.

Real-REMAX deal: ‘More for the masses, not the higher end’
Not everyone sees Real's $880 million REMAX acquisition as a threat. For boutique brokers, it's an opportunity. Here's how the industry is reacting.

Keller Williams names its 1st-ever chief revenue officer
Keller Williams has named Christopher Brodhead as its first-ever chief revenue officer. The role was created to "align KW’s revenue-driving functions."

‘Home price growth at the national level has stalled,’ economist says
More than half of major metros saw price declines in February, though prices in inventory-constrained markets are still seeing rising prices.

‘A game changer’: Agents react to $880M Real-REMAX deal
Agent responses range from enthusiasm to skepticism as the industry processes another major brokerage merger.

Roomvu upgrades AI platform to keep agents visible — even when they go quiet
Roomvu's updated AI platform auto-generates two weeks of content from live MLS data, distributes it across eight social channels and follows up on leads.

‘A bold move’: Industry veterans react to Real’s REMAX deal
Real Brokerage's acquisition of REMAX caught the industry off guard. Here's what insiders are saying about the move and the hard questions still ahead.

These are the only 3 metrics that predict real estate revenue
Pay attention to the metrics you're tracking, and make sure they're actually predicting income rather than serving as lagging indicators, coach Verl Workman writes.