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Inman Real Estate News

Your brand should shout. Your finances should whisper
Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that's exactly the point.

Portland tries a new affordable housing fix: paying homeowners to rent spare rooms
Portland is paying homeowners to rent spare bedrooms through a new pilot with PadSplit, aiming to expand affordable housing without new construction.

‘Intangibles’ drive agent success this spring: Redfin economist
Artificial intelligence, political upheavals and labor market volatility are all weighing on consumers this spring. Redfin Chief Economist Daryl Fairweather explains how agents can help.

Existing-home sales post February gain after decade-low 2025 figures
Existing-home sales increased 1.7 percent on a monthly basis, but housing demand continues to lag behind wage growth and job gains, NAR Chief Economist Lawrence Yun said.

The internet says agents are doomed (again). Here’s what’s actually happening
A debate on X claims AI and platforms like Opendoor could replace real estate agents. Industry leaders say the reality is far more complicated.

Getting ghosted? Try these 7 lead-generation strategies
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call.

Alexander brothers found guilty of sex-trafficking
Brothers Tal and Oren Alexander made a name for themselves in luxury real estate before facing charges.

Convert your next listing into 10 pieces of content
Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work.

Up the ladder: Real estate’s biggest new hires and moves
Century 21, Fathom Realty and other industry brands made moves last week, adding multimillion-dollar teams and new executives to their ranks.

New Senate bill would force large investors to sell after 7 years
Lawmakers have asserted that by curbing how long large investors may own build-to-rent homes, it will help eliminate competition for everyday homebuyers and lead to lower prices. Not everyone agrees.

Real estate is one of women’s most powerful wealth-building vehicles
Platforms like real estate — whether as a career, a vehicle for investment or a means to secure financial agency — matter more than ever, coach Melanie Klein writes.

Compass, control and the role of the real estate fiduciary
Compass's new listing lead referral program is opt-in, voluntary and worth paying close attention to, indie brokerage CEO Dezireh Eyn writes.

Clear collaboration in action: What the Compass-Redfin deal gets right
The Compass-Redfin deal, ARA co-founder Jason Haber writes, represents movement toward a more flexible, consumer-centric model where data serves sellers and buyers rather than institutions. 

Reffkin finally crafts a national MLS idea that his critics might support
Agents and leaders have long been skeptical of Compass' bid to disrupt local MLSs. But the latest proposal might have legs, according to an Intel Index survey.

In first interview as Compass’ president, Neda Navab says agents are the brokerage’s ‘heartbeat’
Navab also spoke about a real estate journey that began when she was a child, and about meeting Robert Reffkin in college.

The Compass-Rocket-Redfin deal: Everything you MUST know now
This week on The Download, check in with industry thought leaders on the new deal between Compass and Redfin parent company, Rocket.

Why the Compass–Rocket–Redfin move changes everything
Amit Kulkarni breaks down the Compass–Rocket–Redfin move, why data — not just listings — may be the real battleground and how AI could accelerate every pressure point already building in the industry.

Jason Oppenheim: How Compass is ‘weaponizing’ secrecy
By striking a massive syndication deal with Redfin, Compass is attempting to build a parallel housing market where buyers are kept in the dark, competing brokerages are starved of inventory and the only true winner appears to be Compass's bottom line.