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Inman Real Estate News

Keller Williams opens Command platform to 3rd-party developers
After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace.

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations.

NAR’s marketing chief reveals the new strategy for Realtors
After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.

NAR highlights unseen work of Realtors in new ad campaign
The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.

More home-seekers say they’ll buy. Will they be enough to save the spring market?
A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer.

How to get off the feast-or-famine real estate roller coaster
Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced.

ChatGPT and Meta redraw the lines of reach and control
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again.

Supreme Court calls Trump tariffs unconstitutional. What now?
The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason.

Zillow moves to quash Flex class-action lawsuit
In the motion to dismiss, Zillow claimed the plaintiffs failed to provide proof of consumer deception, inflated commission costs or that Flex agents forced buyers to get Zillow Home Loans.

Why Opendoor is suddenly lighting up real estate social media
Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content.

What tech will actually matter in 2026? Now Streaming
Get past the hype, and hear from the tech leaders who are creating the future in this session that helps you decide what to include in your tech stack.

Approval of Compass-Anywhere merger ‘raises questions about corruption’ at AG’s office: Senator
A letter addressed to U.S. Attorney General Pamela Bondi and signed by 18 members of Congress asks for more information about the DOJ's review of the merger, which it says was cleared "under extraordinarily questionable circumstances."

Compass rewards listing agents with new lead and referral program
Through the program, Compass listing agents will receive a 10 percent referral when they send inquiries on their listing from Compass.com to other Compass agents, Inman has learned.

How Jesse Jackson predicted (and tried to stop) the 2007 crash
The Rev. Jesse Jackson's death marks the end of an era in U.S. civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes.

Compass CEO Robert Reffkin: No agent ‘should get fined by their MLS’ (VIDEO)
While on stage at Inman Connect New York this month, Reffkin argued that agents shouldn't have to pay money to the National Association of Realtors.

Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman's tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions "Who's it for?" and "What does it mean for your business?"

What Guinness can teach you about building a brand that lasts
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage.

How to sharpen your negotiation skills without pricey seminars
The agents who become exceptional negotiators aren't the ones who took the most courses, Nick Schlekeway writes. They're the ones who treat every conversation like practice.