Inman

Inman Real Estate News

How to write an MLS listing description with integrity
When you're marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation.

How global events are impacting multifamily investment (and where the market is headed)
Despite global shocks, multifamily remains a sound commercial real estate investment and a favored asset class among lenders and investors, Michael Zaransky writes.

Homebuyer trust in AI is slipping, survey finds (VIDEO)
A new survey shows buyers want more control and still prefer humans for key decisions in the homebuying process.

Communication isn’t the product. It’s the evidence
Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals.

Home price growth hits slowest pace since 2012: Redfin
U.S. home prices posted their slowest annual growth rate in more than a decade in March, even as a shrinking supply of new listings kept prices from falling outright, according to Redfin.

Renters accelerate buying plans as rental affordability improves
Zillow data shows rent price growth has reached its lowest level since 2020, saving the typical renter $2,316 annually.

Pending home sales rose 1.5% in March, but fell short of last year
Pending home sales rose 1.5 percent from February to March but remained 1.1 percent below last year's levels, according to the National Association of Realtors' monthly Pending Home Sales report.

Brokerage storefronts become ad networks amid Smartify expansion
Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships.

How AI is intensifying real estate fraud — and what agents can do
AI is reshaping cybersecurity risks in real estate, enabling more advanced phishing, fraud, and data exposure across brokerages and agents.

Professor ‘proves’ pocket listings outperform the MLS? Not so fast
You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex.

These lead magnet examples work. Use them to build your pipeline
A lead magnet isn't a marketing hack. It's a system, Josh Ries writes. Here's how to turn your lead magnet into a reliable pipeline.

How AI-Powered Brokerages Are Scaling Listings Without More Leads


How to tell when a platform shift is worth your attention — and when it’s just noise
With new tools launching every week, here are five questions to help you figure out which are actually worth your time and your agents' trust.

The real reason agents stay stuck (even when they do the work)
The answer isn't always to do more, more, more, broker-owner Deb Siefkin writes. For real estate agents experiencing a slowdown, it may be time to do something different.

How to be a better team player (and why it matters more than you think)
If you're looking for better performance and more commissions, don't just join a real estate team. Become a great teammate.

Hello, goodbye: Real estate’s biggest new hires and moves
BGHRE, Coldwell Banker and other industry brands made moves last week. Get caught up with Inman's weekly roundup.

Miami, RWorld announce merger, becoming the ‘largest local Realtor association in the world’
The Miami Association of Realtors and RWorld will merge on May 11, creating the 93,000-member Miami and South Florida Realtors.

Pocket listings reshape access as agent commissions remain largely unchanged: Watchdog
A new report suggests that the industry's push toward pocket listings is emerging as a pressure point for first-time buyers.